Technical product marketing

Responsibilities
1. Develops product business scope & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
2.  Define investment decisions for new product development
3. Conducts competitive analysis for specific products or product lines. Generate sales presentations for customers, editors, analysts, and investors
4. Assists with pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
5. Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
6. Understands technical and business environments. Assists with the development of strategies to meet business objectives
7. Manages release of abstract products through the end of their product life cycle

Requirements
1. Rich experience in consumer and industrial marketing is a must.

2. Knowledge of power systems and power applications: ability to understand and clearly articulate how a product specification directly impacts and benefits customers’ system.
3. Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function
4. Anticipates business and regulatory issues; recommends product, process or service improvements
5. Leads projects with notable risk and complexity; develops the strategy for project execution
6. Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
7. Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines
8. Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

9. Overseas experience preferred